• Understand the value of your offerings to customers
  • Provide evidence of superior value that customers want 
  • Profit from value delivered

At James C. Anderson LLC

James C. Anderson LLC and its strategic partners, Axios Partners and Orange Orca B.V., work together seamlessly to implement customer value management at client firms.   We have the people, the process, the tools and the experience to enable businesses to implement and sustain customer value management.


James Anderson advances the practice of customer value management not just through his consulting but also through his management practice research and writing.  His current research projects are “Previewing Offering Value for Tech-Savvy, Time-Stressed Business Customers” and “Customer Value Propositions for Technology-Based Start-Ups”.  

Customer Value Management: