Customer Value Management:


At James C. Anderson LLC

James C. Anderson LLC and its strategic partners, Axios Partners and Orange Orca B.V., work together seamlessly to implement customer value management at client firms.   We have the people, the process, the tools and the experience to enable businesses to implement and sustain customer value management.


Is your business achieving the profit it seeks on the value your market offerings provide to customers?  In a recent book chapter, James Anderson and Todd Snelgrove provide guidance for businesses to build and sustain superior capability in customer value management.  Read more on the Publications page.

  • Understand the value of your offerings to customers
  • Provide evidence of superior value that customers want 
  • Profit from value delivered