About James C. Anderson
James C. Anderson is Principal of James C. Anderson LLC, an international management consulting firm focusing on implementing customer value management at client firms. He is also the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution at the Kellogg School of Management, Northwestern University, and a visiting research professor at the School of Business, Public Administration, and Technology, University of Twente, The Netherlands. He has written several articles published in Harvard Business Review, including "Business Marketing: Understand What Customers Value" (November-December 1998), and "Customer Value Propositions in Business Markets (March 2006). He has co-authored the book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets, recently published by Harvard Business School Press. He also has co-authored the book, Business Market Management: Understanding, Creating and Delivering Value, now in its second edition, published by Pearson Prentice Hall.
He has consulted and provided seminars for a number of companies in North America, South America, Europe, Asia, and Australia, such as American Express, ARCADIS, bioMerieux, Orkla, ExxonMobil, FEMSA Empaque, GE, International Paper, Johnson & Johnson, 3M, Microsoft, and PPG Industries.
Implementation Partners
James C. Anderson LLC and its strategic partners, Axios Partners and Orange Orca B.V., work together seamlessly to implement customer value management at client firms. Their intent is to impart the knowledge, skills, tools and process of customer value management to client firm managers, enabling them to change their company culture to one of doing business based on demonstrated and documented value, while delivering demonstrable, significant incremental profitability.
James Anderson, Axios Partners, and Orange Orca accomplish this by providing management development, coaching, and consulting support to client firm teams that carry out defined customer value research projects to improve specific business performance. Although James Anderson, Axios Partners, and Orange Orca actively support these client teams throughout the process, the team members themselves have primary responsibility for doing the work and attaining the outcomes. This combination of experiential learning with knowledgeable support leads to a better transfer of the customer value management capability to the client firms and accelerates their financial returns.
Axios Partners
Axios Partners is an independent management consulting firm, with offices in Chicago and Atlanta, dedicated to helping its clients innovate and manage their customer value for revenue and profit growth. Axios has developed and implemented highly effective differentiation strategies for clients across a variety of industries, such as financial services, high-tech, energy, health care, telecommunications and industrial products.
Orange Orca B.V.
Orange Orca B.V. is an independent management consulting firm, based in the Netherlands, which is committed to change management and measurable improvement of performance for its clients. Orange Orca is a "hands-on" company, working alongside clients facing major challenges in either marketing and sales or purchasing and logistics.
James C. Anderson LLC and its strategic partners, Axios Partners and Orange Orca B.V., work together seamlessly to implement customer value management at client firms.