James C. Anderson LLC and its strategic partners, Axios Partners and Orange Orca B.V., work together seamlessly to implement customer value management at client firms. Their intent is to impart the knowledge, skills, tools and process of customer value management to client firm managers, enabling them to change their company culture to one of doing business based on demonstrated and documented value, while delivering demonstrable, significant incremental profitability. (Read More)
James C. Anderson and Implementation Partners
Customer Value ManagementPresentations, Seminars & Workshops
News & Views
Met Competitive Specifications at a Competitive Price? What About the Justifier?"
Boosting the Value of Supplier Innovation for the Customer’s Customer
Launch of Customer Value Expert Toolset® 5.0
Why the Highest Price Isn't the Best Price
Value-based pricing that boosts profit and customer relations
Our intent in this book is to transform businesses and, especially, their sales forces into value merchants. Doing business based on demonstrating and documenting superior value is, indeed, a rare commodity. Yet, it doesn't have to be so rare. (Read More)
Business Market ManagementSelected Management Practice Articles
Drawing on extensive
research and detailed case studies, Value
Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers as well as your customers.
“If you want to understand and manage business markets, there is no better source than Anderson, Narus and Narayandas. Their first-hand experience and insight have created the ‘gold standard’ book. The third edition adds fascinating material on customer value propositions, building customer loyalty and managing customers in business markets." – Philip Kotler